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Friday, June 29, 2007

The Importance of a Customer

What all organizations need to frame on every desk of every executive for reading on a daily basis. And also on all walls wherever there is space available.


“A customer is the most important visitor in our premises.

He is not dependent on us. We are dependent on him.

He is not an interruption of our work. He is the purpose of it.

He is not an outsider to our business. He is part of it.

We are not doing him a favour by serving him.

He is doing us a favour by giving us the opportunity to do so.”

Mahatma Gandhi

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