Brad Sugars: Startup Basics
25, 2008 5 Ways to Boost Profits No matter how many sales you make, your business will struggle if you don't watch your margins.
One of the biggest mistakes made by startups is to confuse making sales with making money. New business owners seem to think that business is about busy-ness--that is, how many times the cash register rings. They fail to take even simple steps to ensure they earn enough to cover their costs as well as take home a healthy paycheck. Without that, you may as well be working for someone else
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